How to Modernize Your SEO Strategy for Audience Development

The death of SEO has been greatly exaggerated – but the truth is that things have certainly gotten harder. We need to expand our understanding of SEO from a linear path to revenue, and into an important rented channel for audience development. In this workshop, John-Henry Scherck, Founder & CEO of Growth Plays, goes in depth on how to modernize our approach to SEO.

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